Did you know that 94% of all blog posts and articles get zero backlinks? Yet, getting high-quality backlinks is key to boosting your website’s search engine rankings. Luckily, there are strategies to help you get over 2.4 million backlinks, just like the author of this guide.
This guide will show you seven effective ways to build high-quality, authority backlinks in 2024. You’ll learn how to become a top source for reporters and bloggers. You’ll also discover how to publish “Skyscraper” content that stands out from the competition. These steps will help increase your website’s search visibility and bring in more organic traffic.
Key Takeaways
- Building high-quality backlinks is crucial for improving search engine rankings
- The author has personally used these strategies to generate over 2.4 million total backlinks
- Learn practical techniques to become a source for reporters and bloggers, publish “Skyscraper” content, and more
- Discover content formats proven to generate backlinks, including “Why” posts, “What” posts, infographics, and videos
- Leverage the power of ultimate guides and branded strategies to establish your website as a go-to resource
Become a Source for Reporters and Bloggers
One of the best ways to get high-quality backlinks is by becoming a trusted source for reporters and bloggers. Sites like Help a Reporter Out (HARO) and Featured.com connect experts with journalists who need insights for their stories. By becoming a source and answering media requests, you can get backlinks from top news sites and blogs.
Introduction to HARO
HARO is a free platform that links you with journalists looking for sources. By signing up, you get daily emails with specific questions from reporters in different fields. This is your chance to share your knowledge and get backlink outreach from the media.
Steps to Use HARO
- Sign up for a HARO account (free or paid plans available).
- Check the daily HARO emails for opportunities that match your expertise.
- Write a brief, informative pitch that answers the reporter’s question.
- Send your pitch on time and follow up if chosen.
Benefits of Getting Backlinks via HARO
Using HARO and similar services can help you earn backlinks from top websites. These backlinks boost your search engine rankings and make your brand more credible in your industry.
“Becoming a go-to source for reporters can lead to a steady stream of high-quality backlinks, driving significant improvements in your overall link acquisition strategy.”
Publish “Skyscraper” Content
In content marketing, the “Skyscraper” technique is a key strategy for getting high-quality backlinks. It means finding a top piece of content in your field and making something even better. Aim to create content that’s 5-10 times more valuable and detailed than the original. This way, you can become a go-to source and get backlinks from relevant sites.
What is Skyscraper Content?
Skyscraper content is long, detailed pieces that are usually over 1,500 words. They’re in-depth articles or guides that offer a lot of value to readers. The goal is to spot what makes the best content in your niche work well and then beat it.
Finding Skyscraper Opportunities
- Start with a Google search to find the top content in your field, focusing on those with the most backlinks.
- Look at what makes these successful pieces tick, like their depth, visuals, and user experience.
- See where they lack and plan to make your content even better and more comprehensive.
Creating Better Content
After picking a skyscraper opportunity, aim to make content that’s way better than the best out there. This means:
- Doing deep research to find more detailed and authoritative info.
- Adding better visuals like high-quality images, infographics, and videos.
- Making the content easier to use with better organization and readability.
Promoting Skyscraper Content
Finally, promote your new content to those who linked to the original piece. This can be done by:
- Reaching out to website owners and bloggers who linked to the original content.
- Using social media to share and connect with your audience.
- Working with industry influencers or guest posting on relevant sites to spread the word.
Using the Skyscraper Technique helps your brand become a trusted source in your niche. It also gets you high-quality, natural backlinks that improve your search engine optimization (SEO) and increase organic traffic to your site.
Build Links From Outdated Resources
Looking for quality backlinks? Consider using outdated resources. The “Moving Man Method” is a great way to do this. It means finding websites that have changed names, moved, stopped offering a service, or closed down.
Then, you look for sites that still link to these old resources. You can then suggest they update the link to your site.
This method is very effective. The author got links from top .edu sites, popular pages, and SEO websites. The steps are simple:
- Find old resources in your field
- Find sites that still link to these old resources
- Ask these sites to update the link to your site
Using this strategy, you can find many guest posting opportunities, backlink acquisition methods, and quality link sources. It’s a smart way to get high-quality backlinks and more traffic.
“Getting quality backlinks is tough for many businesses. But the Moving Man Method offers a unique solution. By using outdated resources, you can find many guest posting opportunities and quality link sources. This can greatly improve your site’s authority and visibility.”
Use Content Formats Proven to Generate Links
When it comes to building quality links, some content formats do better than others. A study by BuzzSumo and Backlinko looked at 912 million blog posts. They found that “why” posts, “what” posts, infographics, and videos get more backlinks. But just making these types of content isn’t enough. You need to focus on making them exceptional and valuable.
Content Formats that Tend to Get Backlinks
- Why posts: These posts answer the question “why” and are highly shareable and link-worthy.
- What posts: Posts that explain “what” a topic is or “what” a reader should know attract backlinks well.
- Infographics: These visual contents are 30 times more likely to be quickly consumed, making them great for link building.
- Videos: Videos are engaging and shareable, leading to more backlinks from other websites.
Creating Amazing Content
While certain formats are better at getting backlinks, the content’s quality is key. Neil Patel says a good backlink should have an authority score between 60-100. To get these valuable backlinks, focus on making content that’s exceptional, informative, and valuable to your audience. This might mean doing deep research, using unique data, or presenting info in a way that’s easy to understand.
By using formats that are known to generate links and ensuring your content is top-notch, you can build backlinks ethically and legally. This will improve your search engine ranking and bring more qualified traffic to your site.
| Content Format | Backlink Potential | Key Benefits |
|---|---|---|
| Why Posts | High | Highly shareable, answer important questions |
| What Posts | High | Informative, cover key topics in-depth |
| Infographics | High | Visually engaging, easy to consume |
| Videos | High | Highly shareable, boost engagement |
easy way to get high quality backlinks
Getting high-quality backlinks is key to bettering your website’s search engine ranking and online authority. There are many ways to build backlinks, but some methods give you more value. Let’s look at easy and effective ways to quality link acquisition, build backlinks ethically, and get backlinks legally.
One strong strategy is to help reporters and bloggers through HARO (Help a Reporter Out). By answering their questions, you can get valuable backlinks from trusted websites. Another method is to make “skyscraper” content – detailed articles that beat what’s already out there. Sharing this content can get you backlinks from other sites that find it useful.
Another good way is to link from old resources. Find broken links or outdated content on websites and offer your updated content as a replacement. This improves the user experience and gets you a backlink.
| Tactic | Success Rate | Backlinks Earned |
|---|---|---|
| HARO Outreach | 17% | 19 |
| Skyscraper Content | 25% | 570 |
| Broken Link Building | 32% | 78 |
“Offering valuable content in exchange for links, such as through guest posts or link exchanges, can be more effective than direct requests for backlinks.”
Publish Ultimate Guides
Publishing “Ultimate Guides” can change the game for getting high-quality backlinks. These guides cover a topic fully, making them the top resource for readers. When other sites need info on that topic, they often link back to your guide as the top source.
Choosing a Topic for Ultimate Guide
It’s important to pick a topic that hasn’t been fully covered. Look for areas needing a complete, definitive resource but lacking in depth or quality. By making the ultimate guide on that topic, you’ll be seen as the leading authority.
Outlining the Ultimate Guide
Outline your guide to cover all the important subtopics and questions your audience might have. Break the main topic into logical sections and subsections. This includes everything from basics to advanced topics. A good outline helps create a complete, easy-to-follow resource.
Writing the Ultimate Guide
When writing the ultimate guide, aim to make it the most valuable and in-depth resource on the topic. Do thorough research, include expert insights, and present the info clearly and engagingly. Use images, infographics, and tables to make it easier to understand.
By publishing an ultimate guide that really stands out, you’ll get backlinks from other sites. This can greatly improve your search engine rankings and online visibility. It helps you reach more people and be seen as a trusted industry leader.
Use Branded Strategies and Techniques
Getting high-quality backlinks is key to making your website more visible and authoritative. Using branded strategies and techniques that experts recommend is a smart move. These methods help you get backlinks from important sources in your field.
The Skyscraper Technique is one way to go. It means making content that’s better than what’s already out there. By beating the best content in your area, you show your site as a go-to resource. This makes other sites more likely to link to you.
Another method is the Moving Man Method. It’s about finding sites that have changed or rebranded and offering to fix their broken links. This gets you a backlink and helps the site owner too.
Guest posting on blogs and sites related to your field is also great. It helps with resource page link building and boosts your digital PR. By sharing great content, you get valuable backlinks and improve your brand’s image.
Using these branded strategies can get you backlinks from respected sources. This improves your site’s search rankings and brings in more visitors.
“Investing in proven link building strategies is crucial for long-term SEO success. By incorporating branded techniques, you can earn high-quality backlinks that will stand the test of time.”
Get Featured on Resource Pages
Getting your website noticed and respected is key in digital marketing. A great way to do this is by getting featured on resource pages. These are lists of links that help visitors find useful information on a topic or industry.
What are Resource Pages?
Resource pages are online guides that list useful websites, tools, and content in a specific area. They’re made by experts, bloggers, or big websites to help their readers. These pages are like go-to guides for certain topics.
Finding Resource Page Opportunities
- Use backlink tools to see where your competitors are linked.
- Look for keywords like “[your industry] resources” or “[your product/service] resources”.
- Check out top blogs and websites in your field for resource page chances.
- Ask people you know if they know anyone who runs resource pages.
Outreach for Resource Pages
After finding places you could be featured, reach out to the page owners. Write a great email that shows how your website or content can help their visitors. Talk about how your stuff fits with their page’s theme. Keep your messages professional, real, and focused on what you both can gain.
| Backlink Opportunity | Potential Impact | Outreach Approach |
|---|---|---|
| Relevant industry resource pages | High-quality, contextual backlinks that boost authority and visibility | Personalized emails highlighting how your content/service can benefit the resource page’s audience |
| Competitor’s resource page links | Opportunities to improve your backlink profile and potentially outrank competitors | Outreach focusing on the unique value your website can provide compared to the competition |
| Niche-specific directories and guides | Targeted backlinks that enhance your brand’s credibility and authority within the industry | Emphasize the relevance and usefulness of your website/content for the directory’s audience |
Find Broken Links
Broken link building is a great way to get high-quality backlinks. It means finding broken links on sites in your niche and offering replacements. This helps the site owner and gets you a valuable backlink.
What is Broken Link Building?
It’s about finding broken links on competitor sites and then offering your own content as a replacement. This helps site owners and gets you a backlink. It’s a win-win situation.
Process of Broken Link Building
- Use backlink analysis tools to identify broken pages on competitor sites.
- Find the sites linking to those broken pages.
- Create a replacement resource that is relevant and valuable to the linking site.
- Reach out to the webmaster with your replacement link solution.
Pages with more links are more likely to have broken links. A page with 187 links is 38 times more likely to have dead links than a page with just 5 links. This is a big chance for broken link building.
Tools like Semrush can help find broken links on competitor sites. You can also search on Google for “Resource Pages” or use Wikipedia to find “Dead Links” for more chances.
To succeed in broken link building, offer a relevant replacement for the dead link. This approach fixes the link and increases the webmaster’s chance of accepting your offer. Always be helpful and polite in your outreach for better results.
Improve on Popular Content
Making your content better is a great way to get more backlinks. The skyscraper technique is a powerful method for this. Find successful content in your field that has lots of backlinks. Then, make something even better and more valuable, becoming the top “skyscraper” in your niche.
The Skyscraper Technique
The skyscraper technique has three main steps:
- Find content that has already done well with your audience.
- Make a piece that is more detailed, authoritative, and looks better than the original.
- Do backlink outreach to sites that linked to the original content, offering your better “skyscraper” as a choice.
Finding Skyscraper Opportunities
First, research your industry to find the most popular content. Use tools like Ahrefs, BuzzSumo, and Google Search to find articles, infographics, and resources with lots of natural backlinks and social shares.
Creating Skyscraper Content
After finding a good opportunity, create your “skyscraper” content. Make it more detailed, visually appealing, and focused on your niche than the original. Use multimedia, deep analysis, and unique insights to make it stand out.
Promoting Skyscraper Content
Promoting your skyscraper content is key to its success. Contact sites that linked to the original piece, showing how your updated content adds more value. Use your network, social media, and other channels to spread the word and get more backlinks.
By using the skyscraper technique, you can make your content the top resource in your field. This attracts high-quality natural backlinks and boosts your authority.
Conclusion
This article has shared several ways to get high-quality backlinks for better website rankings. You’ve learned how to become a go-to source for reporters and bloggers. You also know how to use content formats that attract links and fix broken links.
Using these link building methods can help you get the authority signals you need. This will improve your visibility and rankings on search engines. Remember, it’s better to have a few high-quality backlinks than many low-quality ones.
Focus on building relationships, making great content, and using industry-specific chances to get the easy way to get high quality backlinks, seo backlinks, and authority backlinks your business needs.
With the right link building strategies and backlink acquisition tactics, you can boost your online presence. This will help drive more qualified traffic to your site. Stay focused, be creative, and watch your search engine rankings go up.
FAQ
What are the proven strategies to get high-quality backlinks in 2024?
To get high-quality backlinks, try becoming a source for reporters and bloggers. Also, publish “Skyscraper” content and link from outdated resources. Use content formats known to get links, publish ultimate guides, and use branded strategies.
Also, get featured on resource pages, find and replace broken links, and improve on popular content.
How can becoming a source for reporters and bloggers help me acquire high-quality backlinks?
Join platforms like HARO (Help a Reporter Out) and Featured.com to connect with journalists and bloggers. By being an expert source, you can get backlinks from trusted news sites and blogs.
What is the “Skyscraper Technique” for earning backlinks?
Start by finding a top-performing content in your field. Then, create something 5-10 times better. Research well, make a more valuable piece, and share it with those who linked to the original content.
How can I build links from outdated resources in my industry?
Use the “Moving Man Method” to find sites that have changed or shut down. Then, update the links to your site for those still linking to the old resources.
What content formats tend to generate more backlinks?
“Why” and “what” posts, infographics, and videos often get more links. But, your content must be top-notch to draw quality backlinks.
How can publishing “Ultimate Guides” help me acquire backlinks?
Ultimate Guides are detailed content that covers a topic fully. They become go-to resources, earning links from other sites. Pick a topic not well-covered and aim to be the best resource.
What are the benefits of using branded strategies and techniques for link building?
Using well-known strategies like the “Skyscraper Technique” can earn you quality backlinks. These methods are effective for getting links from important sources in your field.
How can getting featured on resource pages help me acquire backlinks?
Find and reach out to resource pages in your industry. Show how your site can be a valuable addition. This can get you featured and earn backlinks.
What is “Broken Link Building” and how does it work?
Broken Link Building is about finding broken links and offering replacements. It helps site owners and earns you backlinks by fixing links.
How can I improve on popular industry content to earn backlinks?
Improve on successful content by making something even better. Then, share it with sites that linked to the original. This can attract backlinks from trusted sources.